ATerra - Primitivo

This is not your heavy, jammy Primitivo

A young Italian lawyer, splitting time between London and Puglia, found a 50-year-old vineyard about to be ripped out. Instead of letting it disappear, he saved it—and started farming it organically, with minimal intervention and total respect for the vines' rhythm. The result? A Primitivo that breaks all the rules. Light, fresh, almost playful. Nothing like the thick, syrupy style Puglia is known for.

What makes it special?

Bright red fruit—strawberries, cherries, a hint of blackberry—with a dusting of spice. The calcareous and sandy clay soils give it structure and freshness at the same time, which is rare for Primitivo. It's smooth, juicy, easy-drinking, but not simple. There's life in the glass. This is what happens when old vines meet a new mindset.

What to pair it with:

• Chilled as an aperitivo (yes, chilled red!)
• Pizza, pasta pomodoro, or antipasti
• Grilled vegetables or lighter meat dishes
• Summer evenings when you want red wine but it's too hot for anything heavy

Forget everything you think you know about Primitivo. This one's different.

Serve at 12–18°C | 13.5% alcohol

In the heart of Puglia, aTerra was born from a young lawyer's act of passion. Andrea Cavone, who splits his time between London and Puglia, founded the winery during lockdown to save a 40-year-old primitive vineyard from being uprooted. This deeply personal project was an act of reconnecting with his family's history and land.

aTerra represents a unique approach to winemaking. This small team embraces advanced technology but with an artisanal philosophy, focusing on producing genuine wines without chemical additives. Their mission is to create an honest expression of the land and grapes, refusing to be influenced by market trends or shortcuts.

Working with two distinct terroirs, the team ensures that every bottle reflects a profound respect for the land and a story of shared passion and purpose. This is a winery that honors its past while crafting a modern vision for the future of Puglian wine.

The wine hails from Puglia, a sun-drenched region of ancient viticulture. The Primitivo grape itself is a historical treasure, with documented origins in the Manduria area. This land, known as the 'heel of Italy's boot,' provides the ideal climate and heritage for producing exceptional wines . aTerra's unique approach to winemaking is rooted in a blend of two distinct terroirs.

The structure and body of the wine come from grapes grown in the calcareous soils of Sannicandro di Bari, located near Bari. The freshness and spicy notes, in contrast, come from grapes grown in the sandy and clay soils of Ortanova, in the northern part of the region. This masterful blend is what makes the wine so distinctive. By combining these two unique expressions of the land, the wine tells a story of a young, modern vision rooted in a deep respect for the region's history, resulting in a Primitivo that truly represents its unique and diverse terroir.