Super Puglians

Puglia's answer to the great Italian reds

Barolo gets the glory. Brunello gets the prestige. But Puglia? Puglia's been quietly making world-class reds for generations—and now it's time people noticed. This trio shows three sides of the same place: tradition, rebellion, and reinvention. Together, they prove that great Italian reds don't only come from the north.

Padre — Nero di Troia (The Traditional Soul)

The noble grape of Puglia, treated with respect. Six months in oak, deep cherry flavors, warm spice, soft tannins. This is the anchor—serious, elegant, the wine that carries the region's history.

Primitivo — "The Rescued Vineyard" (The Fresh Rebel)

Not the heavy, jammy style you expect. Saved from 50-year-old vines, farmed organically, and made light, bright, and playful. Strawberries, spice, pure joy. Chill it down and watch people's faces change when they taste it.

Malbec — Eloquio (The Rule-Breaker)

Wait, Malbec? In Puglia? Yes. And it's stunning. Elegant, structured, with blackberries, plum, and a hint of rhubarb. This is the wine that asks: why follow the rules when you can write new ones?

Why this trio works:

You get the full story. The respect for tradition (Padre), the courage to do things differently (Primitivo), and the audacity to plant something nobody expects (Malbec). Open all three at dinner and let your guests decide which side of Puglia they love most.

Perfect for:

• Dinner parties where you want to make a statement
• Exploring a region beyond the usual Italian suspects
• Gifts for wine lovers who think they know Italy

Serve at 18°C (or chill the Primitivo!) | 13–13.5% alcohol

These three producers, though distinct in their approach, are united by a passion for creating exceptional Puglian wines.

Casaltrinità (Padre) A cooperative where local growers are equal partners, Casaltrinità's democratic approach ensures every bottle reflects the collective expertise of an entire community, united by the Maltese Cross on their label.

Andrea Cavone (aTerra Primitivo) Founded by a young lawyer, Andrea Cavone, who saved a 40-year-old vineyard from being uprooted . aTerra is a small, artisanal production that blends tradition with advanced technology to create honest, genuine wines.

Maria Faretra (Eloquio) This all-female company, led by Maria Faretra, combines ancient values with a modern, artistic soul. Their obsessive search for detail extends from a unique 'subtraction' winemaking philosophy to their magnificent labels.

Blessed by the Mediterranean sun, Puglia forms the heel of Italy's boot, where olive groves and vineyards stretch as far as the eye can see. This ancient land has been producing exceptional wines since Roman times, with a historical legacy rooted in grapes like the indigenous Primitivo and Nero di Troia. The region is a mosaic of diverse terroirs, from the limestone-rich soils of the BAT province to the clay-limestone lands of La Capitanata in the north. This variety of soils—including calcareous, sandy, and clay—creates a landscape where each micro-terroir adds its own chapter to the story of the wine. From these varied conditions, the region produces a range of expressions, from the elegant, traditional character of its classic grapes to the daring, innovative styles that rewrite winemaking rules. This is a region where ancient heritage and modern vision coexist to create unique wines.